Eleni Kwinana - Fostering a culture of empowerment and diversity


Eleni Kwinana, the executive head of Vodacom, KZN has notched up an admirable list of top positions.

Eleni’s career includes positions at the Spar Group, Clicks, Musica and Dimension Data among others. These diverse experiences have enabled her to provide on-point business advice in a range of fields.

Eleni describes her role in Vodacom as enabling start-ups and SMMEs to thrive in the 4IR digital era, achieving growth through technology. The pride Eleni feels in providing a supportive role is apparent when she describes her business venture, Pure Pharmacy, which supports small pharmacies in rural areas and mining towns to withstand the threat posed by corporate pharmacy groups, thus ensuring their sustainability.

As well as running the business units of Vodacom enterprises, she is on the board of SmartXchange, Durban, which nurtures entrepreneurs and incubates businesses. Eleni looks at people who have great ideas, but lack skills and experience, and can’t wait to start imparting her learning to fast track their success. She’s enthusiastic about being their cheerleader and “seeing them grow to be a billionaire one day!”