MR PRICE GROUP
DOING IT RIGHT
Mr Price Group Limited is a predominantly cash-driven value retailer, operating stores across Southern Africa. There are five retail chains focusing on clothing, sportswear, footwear, sporting equipment, accessories and homewares, which are divided into the two operating segments of Apparel and Home.
The five chains are as follows:
MR PRICE
Mr Price is a value retail chainoffering an assortment of fashionable, casual clothing, intimatewear and accessories to customers with a youthful attitude. The popular house brands include RT, Red (surfwear), BM (intimatewear and sleepwear), Oakridge, Insync and Maxed (sportswear). Mr Price offers relaxed everyday fashion for young, fun and sociable people for good value. The division has opened "express" stores. The format which is made possible by lower fixturing costs and rentals allows Mr Price to trade in areas which were previously not feasible.
MR PRICE SPORT
The Mr Price Sport range comprises sporting apparel, footwear, equipment and accessories. All major sport types, including seasonal and non-seasonal sports, are represented in both international and own brands. All the product has been rigorously tested and carries endorsement of top sports personalities in each sporting code. The high costs of sports goods are a thing of the past and Mr Price Sport is excited to bring performance product within reach of the South African sports fan.
MILADYS
Miladys is a specialty retailer of women's clothing, footwear, intimatewear and accessories to women who are stylish and fashion aware. To this end, the division has a unique niche in the South African market and the products on offer are classic and updated clothing, footwear, intimatewear and accessories.
Brands include Rene Taylor which caters for the fuller figured woman, Ml for classic and contemporary formal and leisurewear apparel, and Sequel for intimate and sleepwear. Targeting women between the ages of 30 and 55, Miladys' mission is to provide our customers with a shopping experience that exceeds expectations with product assortments that give pleasure and satisfaction in buying and wearing.
MR PRICE HOME
The first Mr Price Home store opened in 1999. The division offers a wide range of coordinated home products which target the higher LSM customers who are contemporary and young at heart. The brand is built on the foundation of great value, quality and innovation. Design is influenced by overseas home trends, but pricing and value are significantly different.
The early foundation of the business was in home textiles, followed by homewares and more recently an entry into the furniture market.
SHEET STREET
Sheet Street trades out of conveniently located price-value home textile stores that target the middle income consumers who are looking to co-ordinate their homes tastefully but responsibly. The merchandise on offer is commercially fashionable bedroom, living room and bathroom wares.
MR PRICE INTERNATIONAL
Another important development has been the expansion of the Mr Price Group brands into sub Saharan Africa and the Middle East. 2006 saw the first franchise "test" initiative in Lusaka, Zambia. Since then further stores have been opened in Zambia, Mozambique, Kenya, Ghana, Tanzania, Mauritius, Malawi, Uganda and Saudi Arabia. The stores consist of the Mr Price, Mr Price Home and Sheet Street formats and performance to date has been exceptional, with encouraging sales, tight expense control and efficient stock management principles applied.
SOCIAL RESPONSIBILITY
Mr Price sees its corporate social investment (CSI) as an investment in the future of the country, enhancing the well being of low income communities. To this end, the group established the RedCap Foundation, a registered non-profit and public benefit organisation, to carry out its CSI initiatives. The Foundation's vision is of a South Africa in which young people aspire to become citizens who take responsibility for building a peaceful and positive society for all. The mission is to break the cycle of poverty by inspiring young people from low-income communities to become self-sufficient and contributing members of society. The Foundation's approach addresses social problems through long term systematic interventions focused on education.
PARTNERSHIP WITH UNICEF
Mr Price Group and RedCap Foundation has partnered with UNICEF (United Nations Children's Emergency Fund) to raise funds for the Early Childhood Development Programme as well as RedCap Foundation projects.
FLAGSHIP PROJECTS
The Young Heroes Programme facilitates the establishment of physical education in primary schools with the delivery of a sustainable programme in which teachers are trained as coaches.
