SHORELINE BEVERAGES

Coo-ee cares

BUILDING BRANDS
ShorelineBeverages is an innovative beverage company dedicated to building brands in the non-alcoholic beverage market. With over 50 years of combined industry experience, our company consists of top management professionals knowledgeable in all aspects of the beverage industry.

At Shoreline Beverages, we take pride in our commitment to providing the consumer with quality and affordable products with a stance: "do not give to the consumer what you would not consume yourself ".

SUPERIOR QUALITY
Quality is the cornerstone of the company's activities, and is not compromised. Consumers should always be able to trust the superior quality and taste of the products and have their families consume them with full confidence.

INNOVATION
Shoreline Beverages believes in inviting the consumer towards innovative choices as well as adapting to consumer trends and demands. Ultimately providing them a solution of their choice; be it packaging or flavour.

OUR CUSTOMERS
We are in the business because of our customers; we are committed to establishing and maintaining profitable partnerships with our customers by providing high quality products, superior service and effective promotional support for our brands.

CONTINUOUS QUEST FOR EXCELLENCE AND GROWTH
We are determined to be the best, both as a company and as individuals. We shall continually strive to seek improvement, unparalleled excellence in our products and newopportunities for business growth.

RESPECT FOR THE INDIVIDUAL
Our employees are the most valued asset and are critical to our success; we will recognise and respect their rights, dignity, opinions and individuality. Management will not tolerate any form of discrimination and mediocrity.

UNCOMPROMISING INTEGRITY
We set high ethical andmoral standards.We will not engage in or support any act that is unethical or illegal.

SOCIAL RESPONSIBILITY
Shoreline Beverages firmly believes in giving back to the community and has many projects in place to develop and uplift the communities morally, physically and economically rather than just implanting projects for the glory of our Brands.

BEE
We adopt a strong BEE policy and have a score of 100% on the broad based platform.

PRODUCTS
Coo-ee® is firmly entrenched as the No. 2 Brandin the carbonated soft drink category and is available through all major retailers such as Shoprite, Checkers, U-Save, Spar, Pick n Pay, Makro, Game, CCW, Browns, Weirs, Rhino and other leading corporate and independent wholesale and retail outlets, including forecourts, cafés, take-aways, and schools.

Shoreline Beverages' rejuvenated this famous brand, bringing its past glory back to prominence. The exciting and varied range of flavours include the perennial favourites Coo-ee Iron Brew, Apple and Cola.

COO-EELITE
Coo-ee Lite is Shoreline's answer to a growing consumer consciousness towards healthier living. Coo-ee Lite presents Apple, Iron Brew and Cola flavours with zero sugar.

COO-EESOCCA COLA
The unique and innovative SoccaCola ball shaped bottle, coupled with its distinct and lingering cola formula, have made Socca Cola an unparalleled success story.

COMMUNITY INITIATIVES
The Coo-ee Cares initiative was born of the brand's desire to give back to the community. The same community view Coo-ee as more than a refreshing, flavourful softdrink, but as a caring and giving friend, assisting in the upliftment of its people.

ENVIRONMENTAL CARE
Most of our raw materials used, are recyclable including shrinkwraps, palletwraps, cardboard, closures, layerboards, plastic containers and PET bottles. Shoreline is also committed to reducing water consumption and wastage via various in-house innovations. Coo-ee is proudly doing its bit to promote ecologically friendly business practices.

COO-EE SCHOOL TOURS
Coo-ee Cares' School Tours initiative takes the fizz and excitement of Coo-ee softdrinks, to the classrooms and playgrounds of kids everywhere. Prize giveaways, fun activities and visits by our loveable Coo-ee Man and Frapples, our school tours are loved by kids and teachers alike!

Full Name of Company: Shoreline Beverages
Industry Sector: Beverages
Nature of Business: FMCG
Date Established: 2003
Services / Products: Non alcoholic beverages

MISSION
 

• The world continues to evolve and so should we. Our aim is to thrive, to progress, and to grow as a business, intimately understanding the needs of our customers, keeping abreast and ahead of trends that will define the future.
• To prepare for the ever-changing business landscape, moving swiftly to be at the forefront. To always prepare for tomorrow, today.
• To quench the thirst of our consumers nationally and internationally.
• To continuously be among the nation's leading brands.
• To create value for customers and consumers alike.

VISION
Our vision is to seriously quench the thirst of our customers, in the various segments within the beverage market. We aimto provide customers with a quality yet affordable and great tasting product, and for our unique and innovative beverages to become an intrinsic part of the lifestyle and culture of our consumers.

CONTACT DETAILS
Head Office
Physical Address: 23 Palmgate Cresent, Southgate Business Park, Amanzimtoti, 4125
Postal Address: P.O. Box 26068, Isipingo Beach, Durban, 4115
Tel: +27 (0)31 914 8400
Customer Careline: 0861 500 111
Fax: +27 (0)31 914 8405
Website: http://www.cooee.co.za