This thread of social and community cohesion carries through on East Coast Radio's Durban Day as the station brings together music lovers to celebrate the best in South African entertainment.
Likewise, the East Coast Radio Business Breakfast and East Coast Radio Women's Business Breakfast have become key events on the annual KZN corporate calendar, with the station playing host to the country's top forward thinkers, thought-leaders and strategists.
In addition to its aspirant lifestyle offering, East Coast Radio has positioned itself as a key corporate player on the continent, with its successful Connecting Africa initiative. With robust buy-in from Trade and Investment KZN and Tourism KZN, the station annually hosts radio stations from other parts of Africa to broadcast live to their respective audiences, showcasing KZN as a premier trade, investment and tourist destination.
East Coast Radio goes beyond radio too through their CSI initiatives. Award-winning on-air programming such as The Big Favour and the station's key social upliftment initiative, East Coast Radio's Toy Story, all plug into parent company, Kagiso Media's "building communities for good" ethos.
In an ever increasingly digital world the station offers unrivalled, innovative multi-media solutions. As an evolving media brand ecr.co.za delivers on average 600 000 unique browsers and more than 2 millionpage views per month. In one week, the station also reaches 358,000 people on Facebook and boasts 180,000 post engagements and 41,000 video views.
Powered by innovation and creativity, East Coast Radio provides experiences that are memorable, entertaining and compelling. Sourcing new talent and developing existing talent, crafting and supporting an in-house culture of excellence and being at the forefront of innovation have all contributed to East Coast Radio's success.