DEFY Appliances (Pty) Ltd is the largest manufacturer and distributor of major domestic appliances, in southern Africa. DEFY has offered the consumer a full range of kitchen, laundry and small domestic appliances for over 112 years.

Established in 1905, Defy debuted by manufacturing the very first electric stove in South Africa. In the last 80 years, the brand has further entrenched its footprint in South African households through the manufacture of durable goods such as gas ovens, washing machines, dryers and ovens. This has lead to DEFY becoming the largest white goods manufacturer in the country while presenting the largest product range in South Africa.

Our innovation has not gone unnoticed and we have been awarded one of the KZN Top Business Awards, The Sunday Times Top Brands and recently the Ask Africa Kasi Awards, to name a few.

DEFY’s cooking appliance range is at the heart of our business, our Gemini Collection boasts a sleek and sophisticated new design, coupled with Feast Master Capacity, ideal for bulk cooking. Defy’s signature Thermofan Technology allows you to use both baking trays at the same time, cooking multiple dishes simultaneously without any flavour or aroma transfer.

DEFY has recently included a stylish range of small domestic appliances that includes a range of blenders, juicers and coffee makers, which are quickly proving to be in high demand. Our cooling range boasts NO FROST fridges with DUAL COOLING technology (to manage the South African humidity, along with better energy efficiency, odour control, (ensuring you have fresher food for longer) and not to mention a 4 star freezer.

We are the only brand to have incorporated Blue Light Technology into our side by side fridge freezers, which due to photosynthesis, extends the life of your fresh produce. At DEFY bigger is better, as we boast the largest side by side fridge freezers spanning a full one metre, more than enough space for the big hearty family.

All DEFY units offer an ‘auto defrost’ fridge function, which allows units to automatically drain excess liquid. DEFY’s well-renowned chest freezer range offers a multi-mode function, allowing you the freedom to convert your unit between a fridge, chiller and freezer.

Our laundry range boasts Aquafusion technology in our front loaders that maximises washing power efficiency, ensuring you get the most out of your detergent. Surf’s up with DEFY’s Aquawave drum technology, in both top and front loaders, this new technology aids in more effective washing for those active family needs.

At DEFY we believe in innovation through technology; ‘We believe in Better’. We endeavour to find solutions to current economic conditions such as electricity and water shortages by engineering products that help you to live a cleaner, eco-efficient life, and reduce your electricity and water consumption. 

To find out more about us go to www.defy.co.za, or follow us on:

• www.facebook.com/DefySouthAfrica/
• twitter.com/defy_sa
• instagram.com/defysa/

We keep consumers abreast of all the new and exciting projects we are a part of!