STEADY RISE IN ALEXA RANKINGS FOR TSOGO'S SUNCOAST CASINO

[DURBAN - 26 August 2010] Just a few months into a new online strategy encompassing a fresh, upgraded website, a steadily growing Facebook page, Youtube video uploads and several online promotions, Durban's popular Suncoast Casino & Entertainment World is enjoying a surge in its global Alexa web ranking.

Alexa provides information about websites including top sites, Internet traffic statistics, reach and page views. The traffic ranking tool's best use is to compare website performance over each quarter.

Suncoastcasino.co.za's website ranking for the three months from June - August showed an improvement of 1, 426, 468 spots, or a 60.9 increase from the ranking for March to May. The site's South African ranking for June to August was 8, 721 and reach improved by 230%.

Says SUNCOAST Brand Manager, Sandile Xolo, "SUNCOAST's rise within the rankings shows that our latest Internet marketing efforts are now bringing unique visitors to our website and improving our overall engagement with our valued patrons.

"This is all part of our drive to harness the previously untapped potential of e-marketing, and to remain at the forefront of the gamer-tainment industry."

He added, "We have several online initiatives running, including Facebook adverts for promotions like our Big Deal Combo and Celebrate 150 campaign. This will hopefully have a further positive impact on the rankings and Facebook fan base, which we hope to grow substantially by the end of the financial year."

Towards the end of 2009 SUNCOAST's parent company Tsogo Sun Gaming launched nine new websites, built on Microsoft SharePoint with the ability to manage websites from the same platform, ensuring a consistency to the group's online presence.

Since March 2010, the SUNCOAST website has been upgraded and features eye-catching visual elements and menus designed for ease of navigation. The site is complemented by interactive and social media such as Facebook and Twitter to spread the news about events and promotions running at the popular Durban venue.

Says Xolo, "Our patrons can visit the SUNCOAST website or Facebook fan page and engage with us on a different level.

SUNCOAST is the leading entertainment destination in Durban and our online strategy reflects and encourages all-encompassing interaction with our patrons."

Go to www.suncoastcasino.co.za, www.tsogosun.co.za,www.facebook.com/gottalovesuncoast and www.youtube.com


Ends
Media Enquiries:
Jozi Donjeany
Meropa Communications
Tel: 031 2010 550
Cell: 0798982211
jozid@meropa.co.za

For more info:
SUNCOAST Marketing Department
Tel: 031 328 3000
www.suncoastcasino.co.za

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