On Sunday the 18th of April 2011 Carte Blanche brought to the public's attention the state of the lifesaving facilities and service on beaches in KwaDukuza. The facilities were neglected and there was insufficient safety equipment and medical supplies amongst other things

"Due to tourism being of critical importance and a massive economic driver for the local economy, stakeholders like the ilembe district municipality, ilembe Chamber of Commerce, Enterprise ilembe and Lifeguards Africa got together with the KwaDukuza Municipality first thing on Monday morning to see how they could lend a helping hand, to resolve the issues, before holiday makers were to descend on the beaches by the end of the week" stated Trenley Tilbrook, CEO of the ilembe Chamber of Commerce, Industry and Tourism

There was no time to waste and action was required immediately. By Monday afternoon all VHF radios had gone in for repairs, medical supplies and safety equipment had been ordered. By Tuesday morning contractors had been appointed to start cleaning and painting the various beach facilities.

By Wednesday morning 10h00, the Mayor of KwaDukuza Municipality; T. Khuluse personally inspected the beaches to ensure that facilities were being upgraded, radios were being installed and tested, safety equipment had arrived and new medical supplies were delivered. There were additional lifeguards on duty diligently manning their posts.

By Easter Friday there would be an additional 26 lifeguards on duty made up of additional staff provided by Lifeguards Africa and volunteers from Salt Rock and Ballito Lifesaving clubs to ensure that our visitors will be safe over the busy Easter period.

"It is really incredible to see how much one can achieve if you stand together and work towards the greater good of all. We are looking forward to a bumper Easter holiday period with the occupancy figures around 80% and enquiries still coming in. The North Coast has always been considered as premier holiday destination and we are always striving to ensure service excellence in all aspects of the tourism sector said Kanyi Gasa, CEO of Enterprise iLembe.



On behalf of Mr Trenley Tilbrook, CEO of ICCIT and Ms. Kanyi Gasa, CEO of Enterprise iLembe
Contact Person: Cheryl Peters
Position: Manager: Trade & Investment Promotions, Enterprise iLembe
Tel: 032 -946 1256
Cell: 082 055 2010
Fax: 032 - 946 3515
Email: Cheryl@enterpriseilembe.co.za