Corresponding to this figure is the fact that there are far more 'one vehicle' households than before, also depicting the growth in spending power in lower ends of the market that has occurred over the last few years. In the past, most cars were parked in RSS RSS Comments Ins and outs, and ups and downs of the vehicle market2009-02-15 The vehicle market has been through its ups and downs over the last few
years with the last 18 months being some of the most difficult times ever
encountered. In addition to this, the industry has also had a new customer base
to familiarise itself with on top of increasing competition because of new
brands and ever-expanding dealership networks. This year holds particular
challenges and changes for our automotive manufacturers and turbulent times and
structural changes are certain. Based on the latest results of Synovate's Buyer
Study research, it is obvious that there have been a variety of other changes in the vehicle market stretch
all the way back to 2000. In this study we look at who is buying what, profile
of vehicle owners and shoppers, how vehicles are financed and what channels are
used when investigating and finally purchasing a car. Tanje
Wandrag Add Comment |
