MEDIA RELEASE

19 August 2008

SABC SUPPORTS FNB KZN

TOP BUSINESS PORTFOLIO

The past few years has witnessed the modernization of the provincial economy. This includes the provision of infrastructure and notable, ongoing efforts aimed at increasing foreign direct investment. Recent experiences appear to suggest that collaboration and partnership is catalyst for further inflows.

There is no doubt that in order to stimulate provincial economic development - there is a greater need for collaboration and partnerships. It is for this reason that SABC supports the FNB Top Business Portfolio. Working in partnership, we must position the province as a top investment destination.

"Broadcasting for Total Citizen Empowerment" is the vision for the SABC. The vision translates to the SABC being at the heart of building and inspiring all South Africans. SABC ensures that everything done has a positive impact on the citizens of KwaZulu Natal. It is important that SABC be understood as a public broadcaster that has evolved from an inward orientated self assessing stance to a broadcasting culture that is totally citizen focused, promoting democracy, non-racism and nation building.

SABC prides itself by being the best source of news, education and entertainment for all the people of KwaZulu Natal. All South Africans are given an opportunity to "get the big picture" which is delivered through relevant programming (information) which helps to empower all communities. The goal is for all communities to play their role in building a positive future.