21, November 2014
Supertech Durban 6/7 Series Ride and Drive
Exemplifying the pure luxury offered by BMW, a selected few individuals were invited to take part in the 6 and 7 Series Ride and Drive on November, 20.
The high end Series in the BMW range is an epitome of luxury, sophistication and respect. As such the Ride and Drive was planned to incorporate these factors, and the morning event left guests in a relaxed state of mind, appreciating the beauty and intricacy of each model.
The display of Four „Seven Series‟ and a „6 Series Grand Coupe‟ took centre stage at the event, with guests enthralled at the fleet.
The handpicked guests were a selection of existing Supertech Durban clients, and Conquest clients. The favourable mix showed Supertech Durban‟s appreciation for the existing loyal customers, as well as introducing the dealership and the luxury line to those that are not in the BMW family.
Guests arrived at the Dealership to register, and enjoy a breakfast at the Supertech‟s iconic Isetta Bar. They were then taken to the board room to be briefed on the Ride and Drive and ask any questions.
Once prepped, the drivers made their way through Durban‟s stunning north coastline. A rest stop in the tranquil WaterBerry Shoppe in Ballito provided an executive and relaxing break, which included a 15minute scenic forest walk, and a high-tea spread overlooking lush greenery. Guests treated their taste-buds and stomachs to a fine spread including a selection of croissants, gourmet sandwiches, designer cheesecakes and soft chocolate brownies served on Chinese soup spoons.
Two of Supertech‟s directors, as well as a sales and customer relations team were present to answer any questions and ensure a memorable experience for each guest.
Guests left the rest venue with special gifts from Supertech Durban, exchanged keys to experience a different vehicle, and made their way back to the dealership.
Mahommed Hamid said he had a spectacular morning and said he loved experiencing the 7 Series and 6 Series Grand Coupe. The conquest client, did not expect to enjoy the 6 Series as much as he did, and showed great intention of returning to the dealership for a deal.
Fazal Ballim said the experience was a delightful change from his normal stressful day.
“I would like to thank the Supertech Durban team for the courtesy extended to me.”
Supertech Durban Director Farida Tayob, who took a lead role in organising the successful
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event, said each guest received individual attention and were grateful for the hospitality.
“An event needs to be a world class experience, with careful attention given to everything from the vehicles being clean, to a route that‟s enjoyable, to the food selected and even the gift. BMW is a desired lifestyle, and each dealership needs to find their own special way of enhancing that lifestyle for their customers. I am confident that Supertech Durban achieved this today.”
Supertech Durban Financial Director Mahomed Sader, who attended the event, was happy to have offered a relaxing alternative for the guests and at the same time, give them a chance to test drive the luxury fleet.
“Supertech Durban prides itself on excelling in all fields when it comes to customer service, and we make sure that each guest is treated in an impeccable manner, and thoroughly enjoy the experience.”
He said several guests had made advanced queries into purchasing from the range, showing an overall success of the event.
“The 6/7 Series event was part of a BMW SA initiative for category 1 â€" 3 dealerships, and Supertech would like to thank BMW SA for the opportunity to host the Ride and Drive. We look forward to hosting many more throughout 2015.”